Who We Are

1. What makes us tick

Here at the Tick Tock family, we’ve been obsessed with tea for over five generations. This unbroken passion, together with the expertise we’ve gathered along the way, lies at the heart of everything we do.

We care deeply about what goes into every box of our tea and personally taste every new batch to make sure we’re getting that special Tick Tock taste just right.

2. Generation game

Our story’s founding character is Benjamin Ginsberg, who pioneered the rooibos tea-making process. Benjamin’s son, Henry Charles, turned his farms into a thriving tea concern, before passing on this love of tea to the next generation.

His son Bruce, a true and passionate tea scholar, introduced rooibos and many other speciality teas to the UK. Today Tick Tock is still a family affair, with Benjamin’s great granddaughter, Georgia, proudly at the helm.

Today, we have proudly become one of Britain’s favourite independent tea brands and our iconic pack can be found brightening up kitchen cupboards everywhere.

3. Family Values

As a family company, we believe in honesty, integrity and sustainability. We never use artificial additives, GM crops, or chlorine-bleached teabags. We always trade fairly and encourage environmentally sound agricultural practices.

We believe in protecting the heritage of these tea-growing areas for generations to come and to this end, directly supported the South African Rooibos Council in its efforts to register “Rooibos” as an internationally recognized Geographical Indication (GI).

4. Tick Tock Spirit

To come. Some loose riff on the Tick Tock attitude to life that inspires us, that we believe in, and that we seek to capture and share in everything we do. Healthy fun. Optimism. Humour. Openness. Individuality. Creativity. Boldness. Outdoors. Happiness. Family. etc